I recently finishing reading this book and really, really enjoyed it. This is not a book on economics per se but rather a series of theories based on observations that are rationalized using economic analysis. I majored in Economics in university so I found the theories interesting and the rationalizations fascinating. Some of the theories are bold at the very least, controversial without question (ie: free choice for abortion correlates to a reduction in crime rate) and yet the rationalization is sensible. It's not a difficult read at all, being aimed at the mass market the authors are careful to keep the jargon to a minimum and their explanations are easily followed. I would definitely recommend this to anyone who was interested in seeing the world from a slightly different point of view. For if nothing else the reader comes away from this book with a healthy skepticism of "facts" and "expert opinion" that is rampant in the media today.